New look, 400th coffee

August 3, 2026 · John · 1 min read

Gradient finally has a real brand: a palette, a proper set of typefaces, and a heron.

Today is a big day. We roasted our 400th batch! This journey started about 6 months ago, and its been so much fun getting to know so many neighbors, and learning more and more about the craft of roasting coffee.

But more - were launching our first real brand. I wanted to lean into the brand of building community, neighbors, and local wildlife.

Meet the heron

Garcita Azul, the little blue heron, started as a coffee name. She's now the mascot. Among the other little critters we have throughout Mueller, the heron is almost always relaxing in the in the lakes.